ANZ Blue

Blue is ANZ Bank's mascot — a piece of Blu-tack moulded into a different shape for each banking product in tactical comms. The originals were rendered in 3D, slowly and at cost. A fine-tuned Flux Dev LoRA wrapped in a ComfyUI pipeline produces new Blue characters on demand, in seconds.

RoleHead of Product
ClientANZ
Year2023
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ANZ Blue — Blu-tack mascot wearing a top hat
Blue as a piggy bank
Blue as a wallet
Blue as a padlock
Blue as an umbrella
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One mascot, every product

A fine-tuned Flux Dev LoRA renders Blue as a piggy bank, a wallet, a padlock — or whatever the next campaign needs — in seconds, replacing a costly 3D pipeline.

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ANZ Blue

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