Portfolio

If You Seek

If You Seek is Tourism New Zealand's 2022 campaign for travellers with a seeker mindset. I led the development of six mobile-first digital experiences. Each one paired a sensory film with a different smartphone interaction, using the microphone, camera, and accelerometer to embody manaakitanga and reward those who actively sought more.

RoleHead of Product
ClientTourism NZ
Year2022
Case study
If You Seek — Tourism New Zealand campaign hero
If You Seek — experience 1
If You Seek — experience 2
If You Seek — experience 3
If You Seek — experience 4
If You Seek — experience 5
If You Seek — experience 6
01

Six digital experiences

Each experience paired a sensory film with a different smartphone interaction — microphone, camera, accelerometer — to make the seeker journey tactile.

If You Seek — sensory film still
02

Sensory storytelling

Each experience opened with a short sensory film, grounding the seeker in a place before handing the interaction over to the phone itself.

See it live

If You Seek

Case study