Try Galaxy

Samsung's Try Galaxy turns any phone into a Galaxy. Users swipe through One UI directly in their mobile browser, exploring Galaxy AI features, camera tools, themes, and the wider ecosystem — without buying the hardware. Designed to reach iPhone owners in the moment of curiosity. Reached 144 million users.

RoleHead of Product
ClientSamsung
Reach144M users
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Four phones showing the Try Galaxy home screen, design picker, camera, and AI photo editor
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Galaxy in any phone

Interactive home screen, design picker, camera, and AI editing — all running directly in Safari or Chrome on the visitor's device.

Row of phones demonstrating Object Eraser, Photo Remaster, and Mindfulness in One UI
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Feature walkthroughs

Step-by-step demos of Object Eraser, Photo Remaster, SmartThings, Mindfulness, and the wider Galaxy AI ecosystem.

See it live

Try Galaxy

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