Try Galaxy
Samsung's Try Galaxy turns any phone into a Galaxy. Users swipe through One UI directly in their mobile browser, exploring Galaxy AI features, camera tools, themes, and the wider ecosystem — without buying the hardware. Designed to reach iPhone owners in the moment of curiosity. Reached 144 million users.
RoleHead of Product
ClientSamsung
Reach144M users

01
Galaxy in any phone
Interactive home screen, design picker, camera, and AI editing — all running directly in Safari or Chrome on the visitor's device.

02
Feature walkthroughs
Step-by-step demos of Object Eraser, Photo Remaster, SmartThings, Mindfulness, and the wider Galaxy AI ecosystem.
See it live
Visit projectTry Galaxy