Willie Falloon

Product Innovation Specialist

Auckland, New Zealand

Current

Head of Product & Innovation

DDB Group NZ

About

Product leader specializing in emerging technology and creative innovation.

Focused on AI, creative UX, and building digital products at the intersection of technology and design. Currently leading R&D and product development at DDB New Zealand.

2019—Present DDB Group Aotearoa NZ

Built tech and product development capability into a global center of excellence for Omnicom group agencies. Flagship global products for Kroger, McDonalds and Samsung.

2025—Present Head of Product & Innovation
2023—2025 Product & Innovation Lead
2021—2023 Executive Digital Producer
2019—2021 Senior Digital Producer

Led XR experience development projects for major airlines and property development firms.

2017—2019 Digital Producer & Growth Strategist
2013—2016 Fiero Interactive

Founded and led interactive studio delivering AR/VR experiences and mobile products for enterprise clients.

2013—2016 Co-Founder / CEO

Expertise

  • Rapid Prototyping
  • Product Development
  • Product Design
  • Innovation & R&D
  • AI Applications
  • Creative Technology

Contact